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LinkedIn product launch post templates
Announce a launch without sounding like a press release. Pick a template, fill in the brackets, copy it.
The problem-first launch
[Problem your customer has] costs [who] [time or money] every [period]. I spent [time] building [product] to fix it. Today it is live. What it does: • [Benefit 1] • [Benefit 2] • [Benefit 3] It is built for [who it is for]. Try it free: [link] I would love your honest feedback.
The behind-the-scenes launch
[Number] months ago, [product] was a [rough starting point]. Today we are launching it. What went wrong along the way: • [Mistake 1] • [Mistake 2] What we learned: [One lesson] If you [describe your customer], this is for you: [link]
The new feature announcement
You asked for [feature]. It is live. [Feature] lets you [outcome] without [old pain]. How it works: 1. [Step 1] 2. [Step 2] 3. [Step 3] Available now on [plan or everyone]. Tell me what you build with it.
Tips for this kind of post
- Lead with the problem or the result, not the product name.
- Say who it is for in the first three lines.
- One link, one call to action. Put the link at the end or in the first comment.
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