Best Time to Post on LinkedIn: A Practical Guide (and How to Test It)

You will find lists claiming the one perfect minute to post on LinkedIn. Be careful with them. Your best time depends on who your audience is, where they live and when they scroll. What follows is a sensible starting point and a simple way to find your own answer.

A good place to start

Most professionals check LinkedIn on weekdays, around the start of the work day, at lunch and after work. So the common starting points are:

• Tuesday to Thursday mornings, before the work day gets busy.
• Around lunchtime in your audience's time zone.
• Avoid late nights and the middle of the weekend unless your audience works then.

Use your audience's time zone

If your readers are in the US and you are in India, 9 AM for you is the middle of the night for them. Schedule for when they are awake. This is a big reason to use a scheduler: you can write at your time and publish at theirs.

How to find your best time in 4 weeks

1. Pick three time slots, for example 8 AM, 12 PM and 5 PM on weekdays.
2. Post at each slot about the same number of times over four weeks.
3. Keep content similar so the time is what changes, not the topic.
4. Compare impressions and comments in LinkedIn analytics. Keep the winner, test a new slot.

The first hour matters

Early replies tell LinkedIn that people care. Post when you can answer comments in the first hour. A scheduled post that you reply to quickly does better than one nobody tends. Your opening line also decides if anyone clicks, so work on the hook first.

Make timing automatic

Write a week of posts in one sitting, then place each on the content calendar at your tested time. New to scheduling? Read how to schedule LinkedIn posts.